If you walked the halls at Eurobike last month, you probably noticed two things: bikes are getting lighter, and the electronics are disappearing. Beneath the sleek down-tubes and integrated cockpits, the real engineering battle is happening inside the cables and connectors that link motor, battery, display and sensors.
At our stand, BikeEurope sat down with our Product Manager Raina Zhou to find out how a connector can make or break the ride experience.
Tailored Solutions for Every Segment
Product Manager Raina Zhou emphasizes that Chogori supports both standardized and fully customized cable assemblies, catering to diverse industry needs:
City/Cargo E-Bikes: Brands leverage our certified, off-the-shelf solutions for reliability, compliance, and cost efficiency.
High-Performance eMTB/eRoad: Custom designs ensure seamless integration in space-constrained frames, prioritizing vibration resistance, waterproofing, and ultra-compact routing.
Coral 2+6 Connector
"The trend is toward near-invisible, fully integrated drive systems," notes Zhou. "We innovate by reducing connector size, adapting designs, and merging components-without compromising performance."
Chogori's collaboration with brands like Specialized on the Turbo Levo 4 eMTB exemplifies our capability to solve complex challenges. For this project, we engineered custom connectors that harmonized with the frame's electrical interfaces, ensuring durability under extreme conditions. Similarly, next-gen eMTB bikes benefit from our miniaturized solutions, eliminating bulk while maintaining power.
Strategic Partnerships & Global Reach
Beyond direct client support, we partner with drive-system leaders including Maxon, TQ, Mahle, and DJI. Our Munich office now accelerates access for European brands:
● Localized R&D and rapid prototyping
● Expert guidance through design, development, and production
● Faster response to market trends like stealth integration and lightweighting
"European brands gain direct access to our specialists," says Zhou. "Whether scaling with standardized solutions or pioneering custom designs, we enable agility."
Chogori's dual approach-refining standardized assemblies while advancing bespoke tech-fuels industry growth. As e-bikes push boundaries, we evolve with them: developing next-gen connectors that balance aesthetics, functionality, and resilience.
